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| BARGAIN HUNTERS | |||||||||||||
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| Sophisticated modeling techniques have profiled a group of consumers who are very cost conscious and display little store or brand loyalty. They buy only where they find bargains or sales. They are low to middle income, have lower than average property values and are a mix of older and younger families, many with children under twelve. When targeted properly they are a productive resource for: | EXCELLENT PROSPECTS FOR Coupons and off-price promotions Credit Card Offers Discount Clubs Lotteries and sweepstakes | ||||||||||||