BLUE COLLAR HEAVIES
4,938,814Mail Order Buyers$50/M
2,728,585Multi Buyers+$10/M
1,743,401Credit Card Holders+$10/M
1,234,70390 Day Mail Order Buyers+$10/M
Generally large type families living primarily in large industrial areas, bordering major cities. They have fluctuated low to average incomes, limited education, many are do-it-yourselfers. As a group they are value conscious yet very comfortable buying through the mail. They're bargain hunters and excellent prospects.
EXCELLENT PROSPECTS FOR
coupons and off-price promotions
credit card and gas card offers
do-it-yourself products, children's toys
magazine subscribers