BOOMER BUYERS
Born between 1946 and 1964, Baby Boomers make up the largest segment and have more buying power than any other single age group. Turning 50 now, the have raised families and have accumulated higher than average assets. They've worked hard in the most competitive business environment in history and are now beginning to plan retirement. They are the "Forever Young Generation" pioneers of health consciousness and conservation. They are credit spenders; an ideal audience for:
EXCELLENT PROSPECTS FOR
credit card offers, insurance, bank deposits
entertainment and electronics
health and fitness
real estate offers
retirement funds/investments
vacation, air travel