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| CONSERVATIVE MIDDLE AMERICA | |||||||||||||
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| The average white and blue collar families of America. They have average incomes, are prudent spenders and have few investments other than average savings accounts. They live modestly in older homes or apartments in both urban and rural areas. This "status quo" segment of America includes solid citizens who believe in providing good educational opportunities for their children. They are very value conscious, eating at fast food restaurants and shopping at discount chains. This broad based, direct mail responsive segment provides prime opportunities for mailers of: | EXCELLENT PROSPECTS FOR credit cards, savings/banking discount clubs, coupons entertainment and sports offers magazine subscriptions, educational products | ||||||||||||