DUAL INCOME FAMILIES
19,110,710Dual Income Households$50/M
8,599,820Mail Order Buyers+$10/M
15,288,568Credit Card Holders+$10/M
2,886,60790 Day Mail Order Buyers+$10/M
These are ambitious, hardworking people who have set goals for themselves and their families. By working together, they have proven their desire to obtain a more comfortable way of life and are eager to enjoy the fruits of their labor. They are prime prospects for:
EXCELLENT PROSPECTS FOR
air travel and vacation programs
consumer product catalogs, magazine subscriptions, music and bookclub offers
entertainment and electronics
health and fitness products and programs
investments and financial programs
personal credit card offers