FREQUENT FLYERS
5,748,153Mail Order Buyers$50/M
2,011,854Multi Buyers+$10/M
3,218,966Credit Card Holders+$10/M
689,77890 Day Mail Order Buyers+$10/M
Five million Frequent Flyers account for 15% of all business travelers(three quarters are men). They are well educated, high income managers, decision makers, executives and professionals. Most have children and live in luxury homes. These are the major expense account spenders, using their credit cards for air travel, hotel, auto rental, restaurants, etc. This is a market dependent on credit cards, an ideal target for:
EXCELLENT PROSPECTS FOR
Air Travel and auto rental card offers
Classic, premium and gold offers
Computers/Electronics
Investment opportunities
Vacation and travel offers