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| LIVING WELL | |||||||||||||
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| Both young and older families in urban and suburban markets. They're mostly small families with high incomes, executives and managers, well educated, travel abroad extensively for business and pleasure, culturally sophisticated and community minded, and own multiple automobiles. They have some investments and are planning to achieve financial security and provide higher educational opportunities for their children. Home value is $100,000+. They are heavy credit users though value conscious in their purchases- excellent prospects for: | EXCELLENT PROSPECTS FOR Book, music, video clubs, magazine subscriptions, catalogs Investment opportunities, life and property insurance Premium and gold cards Vacation and air travel offers, frequent flyer programs | ||||||||||||