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| Primarily aspiring young executives and professionals. Many are single and eager to establish a high standard of living quickly. They have a few investments and may own a home. Some in this group lack caution and could achieve limited success. They are very active credit card users; they dine out and go to the theater frequently and are heavy purchasers of image-enhancing products and services: | EXCELLENT PROSPECTS FOR Designer apparel, electronics, gadgets, entertainment Foreign and domestic travel and vacations Health and fitness Upscale and special interest magazine subscriptions | ||||||||||||