RURAL/FARM BELT
2,341,67012 Month Mail Order Buyers$55/M
585,41790 Day Mail Order Buyers+$10/M
Rural, blue collar and generational farmowners generally in their 30's and 40's, with large families and stable incomes. They believe strongly in providing security for their families, are conservative and reliable, solid citizens. They are bargain hunters, looking for value in all their purchases-excellent prospects for:
EXCELLENT PROSPECTS FOR
Classic credit cards
General consumer products and clothing
Household, garden, farming products
Insurance, home equity loans
Magazine subscriptions
Unsecured lines of credit