 | |||||||||||||
| SOPHISTICATED OVER-ACHIEVERS | |||||||||||||
| |||||||||||||
| The up and coming generations, highly motivated, steeped in the ethic of hard work. They're well educated, well read, well connected professionals and second tier management executives. Many are single or small family households concerne dwith providing the best for the children. As a group they use credit cards often, prefer more exotic, adventurous vacations, are interested in enviormental issues, wildlife, health and fitness and they change autos about every two years. They are an eager and productive market for financial and lifestyle status goods and services: | EXCELLENT PROSPECTS FOR Electronics, computers High ticket luxuries: merchandise, uncommon vacations, catalogs, magazine subscriptions Premium, gold and platinum credit cards Premium investments, private banking, insurance | ||||||||||||