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| THE ENTERPRISING | |||||||||||||
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| A large segment of white collar workers building careers in corporate America or as entrepreneurs. They are mostly small urban families with some college. They are striving to get ahead in business and secure better, more comfortable lives for themselves and their families - they hold multiple credit cards and look for value in all their purchases. At home, they believe in fostering an educational enviroment and are most interested in and receptive to: | EXCELLENT PROSPECTS FOR computers and electronics consumer catalogs credit card offers, insurance and investments magazine and book offers self-improvement products/courses | ||||||||||||