THE GROWING ETHNICS
9,108,443Growing Ethnics$55/M
2,011,854Multi Buyers+10/M
3,218,966Credit Card Holders+10/M
698,77890 Day Mail Order Buyers+10/M
Predominantly African Americans and Hispanics whose family sizes are well above normal. Most are apartment dwellers living in major metropolitan markets. Their income varied, ranging from less than $15,000 to $50,000+. They have a wide variety of consumer needs and look for bargins in their purchases. This growing market is responsive to products, services and offers with high perceived value:
EXCELLENT PROSPECTS FOR
Consumer catalogs and magazine subscriptions
Discount clubs
Insurance
Secured and classic credit cards
Sweepstakes and coupon offers