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Small children under age 3, significantly change the lifestyle of a household. Parents must focus on the multiple needs of the new addition and plan both financially and emotionally to meet them. Time is at a premium so catalogs become an efficient way to shop. Direct marketers of child oriented products and investment programs will find a receptive audience in these young and focused households with: | EXCELLENT PROSPECTS FOR educational products: books, videos and publications home improvement products and services insurance and financial products and services youth, general merchandise and fashion catologs |