TODAYS WOMEN
4,821,632Mail Order Buyers$55/M
3,085,344Bank Card Holders+$10/M
Working women, married and single-some with children, juggling husbands, children and careers, many putting in long hours at the office, climbing up the corporate ladder to executive positions. There are never enough hours in the day and shopping by mail is a convenience they appreciate. They are excellent candidates for:
EXCELLENT PROSPECTS FOR
credit cards, personal loans, mutual funds
general merchandise, fashion, household and youth catalogs
home fashion products
investment services
magazine subscriptions
self improvement, health and beauty products and programs
vacation and travel offers