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| UPSCALE AND MOVING ON AND UP | |||||||||||||
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| These are Baby Boomers, Thirty Something and younger professionals and executives. They're living well now-their ambition is to live even better. There are many singles among them, some families and some homeowners. This group is one of the major economic growth segments of the population. They are beginning to acquire investments, property and wealth-yet they are still sensitive to cost and look for value. They're heavy credit card users and will be responsive to: | EXCELLENT PROSPECTS FOR credit card offers environmental and ecological charities health, fitness and beauty offers home equity loans and personal loans investment and insurance products and services quality consumer products and fashion vacation, travel and dining offers | ||||||||||||