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| WHITE AND BLUE COLLAR MIX | |||||||||||||
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| Traditional urban and rural family units, have some college, mostly high school, with flexible work assignments, moving from to white collar work and sometimes back again. They are likely to own a U.S. made car and eat often at fast food restaurants with family. The men are avid TV sports fans and are heavy readers of special interest magazines. As a group they believe strongly in protecting and insuring their families and homes. They are a receptive and productive audience for: | EXCELLENT PROSPECTS FOR credit card offers home equity loans and personal loans home security systems household merchandise and clothing catalogs life and property insurance magazine subscriptions, music clubs, entertainment | ||||||||||||