 | ||||||||||
| WHITE COLLAR MIDDLE MANAGEMENT | ||||||||||
| ||||||||||
| This group is mostly older with older children. They're conservative, middle management, working hard to put their children through college. Their wives are returning to the job market allowing them to live well but not extravagantly. They are very concerned with financial security and planning for their future and will be responsive to: | EXCELLENT PROSPECTS FOR credit card offers household and clothing catalogs insurance programs personal loans retirement planning, IRA's, investment services | |||||||||