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| YOUNG NESTERS AT HOME | ||||||||||
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| This list consists of recency high school and college graduates and many young executives. They have many needs and desires to satisfy at this early stage of their professional and family lives. Direct marketers will find an eager market of consumers receptive to a wide variety of offers: | EXCELLENT PROSPECTS FOR Banking services and insurance programs Consumer merchandise and fashion catalogs Credit cards Entertainment, electronics and computers Health and fitness products and services Magazine subscriptions, music and video clubs Travel and vacation packages | |||||||||