YOUNG NESTERS AT HOME
5,452,187Active Credit Card Holders$50/M
3,209,173Mail Order Buyers+$10/M
2,641,751Credit Card Holders+$10/M
This list consists of recency high school and college graduates and many young executives. They have many needs and desires to satisfy at this early stage of their professional and family lives. Direct marketers will find an eager market of consumers receptive to a wide variety of offers:
EXCELLENT PROSPECTS FOR
Banking services and insurance programs
Consumer merchandise and fashion catalogs
Credit cards
Entertainment, electronics and computers
Health and fitness products and services
Magazine subscriptions, music and video clubs
Travel and vacation packages