BANK CARDS IN SUBURBIA
6,117,423Homeowners with Bank Cards$55/M
3,700,62012 Month Mail Order Buyers+5/M
1,073,48430 Day Activity+10/M
Homeowners are a group, spend more than apartment dwellers on furnishings, home improvements and general upkeep of their credit cards. Major credit card purchases are common so they are often looking to increase their credit line. Suburban homeowners are very active, savvy consumers who are ideal prospects for:
EXCELLENT PROSPECTS FOR
Electronics, home entertainment and educational products
Financial and insurance products
Personal and home equity loans
Premium and gold card offers
Subscriptions, book and music club offers
Vacation and air travel