2,945,306Big Spenders$50/M
710,946Multi Buyers+10/M
2,091,167Credit Card Holders+10/M
736,32790 Day Mail Order Buyers+10/M
Primarily the newly rich, flamboyant image chasers,likely to drive status cars, wear designer labels, belong to health clubs and frequent trendy restaurants. They are bold and uninhibited in their tastes and attitudes, many are single and well educated. They use their newly acquired wealth to establish themselves socially and in business. Very heavy users of credit cards, they're the best prospects for:
High-end electronics, big ticket toys
International travel/cruises, frequent flyer programs
Premium, gold and platinum credit cards
Private Banking and investment services
Vacation Homes, real estate investments