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| BIG SPENDERS | |||||||||||||
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| Primarily the newly rich, flamboyant image chasers,likely to drive status cars, wear designer labels, belong to health clubs and frequent trendy restaurants. They are bold and uninhibited in their tastes and attitudes, many are single and well educated. They use their newly acquired wealth to establish themselves socially and in business. Very heavy users of credit cards, they're the best prospects for: | EXCELLENT PROSPECTS FOR High-end electronics, big ticket toys International travel/cruises, frequent flyer programs Premium, gold and platinum credit cards Private Banking and investment services Vacation Homes, real estate investments | ||||||||||||