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BLUE COLLAR HEAVIES | |||||||||||||
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Generally large type families living primarily in large industrial areas, bordering major cities. They have fluctuated low to average incomes, limited education, many are do-it-yourselfers. As a group they are value conscious yet very comfortable buying through the mail. They're bargain hunters and excellent prospects. | EXCELLENT PROSPECTS FOR coupons and off-price promotions credit card and gas card offers do-it-yourself products, children's toys magazine subscribers |