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| BOOMER BUYERS | |
| Born between 1946 and 1964, Baby Boomers make up the largest segment and have more buying power than any other single age group. Turning 50 now, the have raised families and have accumulated higher than average assets. They've worked hard in the most competitive business environment in history and are now beginning to plan retirement. They are the "Forever Young Generation" pioneers of health consciousness and conservation. They are credit spenders; an ideal audience for: | EXCELLENT PROSPECTS FOR credit card offers, insurance, bank deposits entertainment and electronics health and fitness real estate offers retirement funds/investments vacation, air travel |