CONSERVATIVE CREDIT USERS
7,448,935Conservative Credit Users$55/M
3,671,044Mail Order Buyers+$10/M
740,76890 Day Mail Order Buyers+$10/M
These families are in the higher income brackets, most have children in their teens or are empty nesters. They tend to be homeowners, over 60% have a college education, a large number hold higher degrees. Most are executives and professionals. They search for and are responsive to quality and value in products and services. Excellent prospects for:
EXCELLENT PROSPECTS FOR
discount clubs
frequent buyer/flyer programs
investments and financial services
savings programs