CREDIT NEW HOMEOWNERS
5,831,467Credit New Homeowners$55/M
2,698,784Mail Order Buyers+$10/M
686,40290 Day Mail Order Buyers+$10/M
1,916,783Bank Card Holders+$10/M
Primarily young families who have just bought homes. They have saved a significant portion of their income to use for a down payment and now will shop on credit to furnish their new homes. They are credit worthy and in the mood to shop now, offering direct marketers a timely opportunity. They are immediate prospects for:
EXCELLENT PROSPECTS FOR
credit cards
financial offers and personal loans
home furnishings, housewares, general consumer goods
insurance
magazine subscriptions