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| CREDIT QUALIFIED HOMEOWNERS | |||||||||||||
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| These are credit worthy homeowners who have recently used their credit cards to purchase a variety of products and services, such as household products, clothing, electronics, books, etc. The majority of this group are families with children and a large number of empty nesters. Most own 2 or more cars and have been living in their homes for over 3 years. Both groups keep adding equity to their homes. They are responsive to: | EXCELLENT PROSPECTS FOR credit card offers entertainment and electronics home and apparel catalogs, magazine subscriptions investment, insurance, and banking offers vacation and travel offers | ||||||||||||