EMPTY NESTERS
16,998,470Empty Nesters$50/M
7,648,310Mail Order Buyers+$10/M
11,049,000Credit Card Holders+$10/M
This productive list is comprised of households where children are no longer residing with their parents. These households can now afford luxuries they couldn't when child rearing responsibilities took priority. Planning for retirement is now a current concern for this group. They will be most receptive and responsive to investment and lifestyle offers at this particular time in their lives:
EXCELLENT PROSPECTS FOR
home equity loans, home improvement offers
insurance programs
IRA's, CD's, money markets, financial planning
vacation and travel offers