4,249,20812 Month Mail Order Buyers$55/M
1,062,30290 Day Mail Order Buyers+$10/M
892,234Bank Card Holders+$10/M
These young adults are entering the work force for the first time and moving out on their own. Both single and married, between the ages of 18 and 25, these are energetic, down-to-earth individuals who are furnishing their first homes, buying cars and establishing lines of credit. They enjoy vacationing with friends, attending movies and rock concerts, participating in sports and recreational activities and contributing to environmental causes. They represent a fresh and receptive market for:
Book, record/CD and video clubs
Credit Cards
Electronics, appliances, home furnishings
Magazine subscriptions
Sports and entertainment offers
Sweepstakes, fund-raisers