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| FIRST JOBS | ||||||||||
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| These young adults are entering the work force for the first time and moving out on their own. Both single and married, between the ages of 18 and 25, these are energetic, down-to-earth individuals who are furnishing their first homes, buying cars and establishing lines of credit. They enjoy vacationing with friends, attending movies and rock concerts, participating in sports and recreational activities and contributing to environmental causes. They represent a fresh and receptive market for: | EXCELLENT PROSPECTS FOR Book, record/CD and video clubs Credit Cards Electronics, appliances, home furnishings Magazine subscriptions Sports and entertainment offers Sweepstakes, fund-raisers | |||||||||