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| HIGHLY MOTIVATED SUBURBANITES | ||||||||||
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| Young, ambitious, educated couples beginning to raise families. They are on the success ladder, climbing through middle management and on their way to becoming tomorrow's business and community leaders. They are devoted to and involved in all aspects of family life. Many are two income households with growing investment portfolios and vacation homes. They are savvy shoppers and always searching for good value, when presented with offers. They are prime prospects for services and merchandise that address their interests and priorities. | EXCELLENT PROSPECTS FOR Credit and retail card offers Health and fitness clubs, products and services High end consumer catalogs and magazine subscriptions Investment and real estate opportunities Self improvement and educational products and programs | |||||||||