2,455,570Mail Order Buyers$55/M
908,561Multi Buyers+10/M
908,561Credit Card Holders+10/M
589,357Bank Card Holders+10/M
Both young and older families in urban and suburban markets. They're mostly small families with high incomes, executives and managers, well educated, travel abroad extensively for business and pleasure, culturally sophisticated and community minded, and own multiple automobiles. They have some investments and are planning to achieve financial security and provide higher educational opportunities for their children. Home value is $100,000+. They are heavy credit users though value conscious in their purchases- excellent prospects for:
Book, music, video clubs, magazine subscriptions, catalogs
Investment opportunities, life and property insurance
Premium and gold cards
Vacation and air travel offers, frequent flyer programs