 | ||||||||||||||||
| NEW MOVERS WITH CREDIT | ||||||||||||||||
| ||||||||||||||||
| A new apartment or home is an exciting moment for a family or a single. Changes in neighborhoods and living conditions often cause a reassessment of personal and family finances, insurance and household needs. About 70% of apartment dwellers are singles, the balance are couples and families. Homeowners have income 60% greater than the national average and tend to be families with children. As a group they spend more than twice as much as non-homeowners. A move is an especially opportune time to target homeowners and apartment dwellers with financial and home-related product and service offers: | EXCELLENT PROSPECTS FOR Credit card offers Housewares and home furnishings, lawn and garden products and services Life and property insurance Magazine subscriptions and consumer catalogs Savings and investment products and services | |||||||||||||||