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| NEW RICH | |||||||||||||
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| Entrepreneurs and heads of business, many young families with large investment portfolios and holdings in multiple corporations. Many are involved in real estate, finance and law and do business domestically and abroad. They tend to have larger families and are security-minded providers. They are fashion conscious, drive luxury cards, hold multiple premium credit cards, dine out frequently and contribute to many associations and charities. They are the affluent and influential newcomers, an eager market for the best: | EXCELLENT PROSPECTS FOR High ticket luxuries: vacations, catalogs, magazine subscriptions, health, fitness, beauty, fashion Premium, gold and platinum credit cards, premium investments and services, private banking | ||||||||||||