4,961,351New Young Families$55/M
1,241,33790 Day Mail Order Buyers+$10/M
120,48630 Day Movers+$10/M
These are young families just starting out. Some have just purchased their first house, many are beginning to raise families-they all have growing needs and obligations and seek out bargains and value in their purchases. They're on the way up in their careers and have sufficient income to meet their credit obligations. These New Young Families are looking to build credit and financial security and acquire the things that will make their lives more comfortable and enjoyable. Now, while they're in their buying mode, they're excellent prospects for:
Bank and retail credit cards
Electronics, computers, tape, video and CD products, appliances, lotteries and sweepstakes
Life and property insurance, investment and savings programs