5,604,771Mail Order Buyers$50/M
1,771,108Multi Buyers+$10/M
5,341,926Credit Card Holders+$10/M
1,401,19390 Day Mail Order Buyers+$10/M
Primarily aspiring young executives and professionals. Many are single and eager to establish a high standard of living quickly. They have a few investments and may own a home. Some in this group lack caution and could achieve limited success. They are very active credit card users; they dine out and go to the theater frequently and are heavy purchasers of image-enhancing products and services:
Designer apparel, electronics, gadgets, entertainment
Foreign and domestic travel and vacations
Health and fitness
Upscale and special interest magazine subscriptions