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| PLATINUM SHOPPERS | |||||||||||||
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| These are the high incoe families living in affluent suburban areas. They shop at stores that offer the finest quality merchandise, fashion and service. They expect to be catered to and pampered. The older households tend to live in more established, traditional neighborhoods and have fewer children. The younger families live near high technology centers and have more children. Our sophisticated modeling techniques have revealed shopping patterns and buying habits of these upscale households. They are excellent prospects for: | EXCELLENT PROSPECTS FOR Health, fitness, beauty and fashion High ticket luxuries: merchandise, vacations, catalogs, magazine subscriptions Premium, gold and platinum credit cards Premium investments, private banking, insurance | ||||||||||||