SAVVY SENIORS
5,229,290Mail Order Buyers$50/M
993,565Multi Buyers+$10/M
3,503,624Credit Card Holders+$10/M
They're the over 50, empty nesters, one of the fastest growing age segments in the country. They have the money and time to travel, to spoil their grandchildren and pursue their hobbies and sports. Major expenses are behind them, the homes they've lived in for years are mostly paid for, many are planning on early retirement. These vital, savvy seniors are an ideal market for:
EXCELLENT PROSPECTS FOR
Fundraising
Gardening, sports and hobby products
General consumer merchandise/catalogs and magazine subscriptions
Home equity loans
Investments