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| AMBITIOUS ETHNIC NEWCOMERS | |||||||
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| Rising Phenomenons: the young, aggressive and ambitious African American, Hispanic and Asian families living in or near major metropolitan areas. As a group they are extremely family oriented. Many are well educated abroad and strive to attain the best educations for their children. They are motivated, conscientious workers with strong career orientation. They have high ideals, values and goals and assimilate easily into society while retaining their ethnic culture. They display excellent profiles for: | EXCELLENT PROSPECTS FOR credit card offers insurance programs investment and savings offers | ||||||