3,957,744Mail Order Buyers$50/M
1,682,041Multi Buyers+$10/M
2,378,604Credit Card Holders+$10/M
989,43690 Day Mail Order Buyers+$10/M
A large segment of white collar workers building careers in corporate America or as entrepreneurs. They are mostly small urban families with some college. They are striving to get ahead in business and secure better, more comfortable lives for themselves and their families - they hold multiple credit cards and look for value in all their purchases. At home, they believe in fostering an educational enviroment and are most interested in and receptive to:
computers and electronics
consumer catalogs
credit card offers, insurance and investments
magazine and book offers
self-improvement products/courses