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| THE GROWING ETHNICS | |||||||||||||
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| Predominantly African Americans and Hispanics whose family sizes are well above normal. Most are apartment dwellers living in major metropolitan markets. Their income varied, ranging from less than $15,000 to $50,000+. They have a wide variety of consumer needs and look for bargins in their purchases. This growing market is responsive to products, services and offers with high perceived value: | EXCELLENT PROSPECTS FOR Consumer catalogs and magazine subscriptions Discount clubs Insurance Secured and classic credit cards Sweepstakes and coupon offers | ||||||||||||