2,222,878Households with Children 0-3$55/M
442,34690 Day Mail Order Buyers+$10/M
1,444,488Bank Card Holders+$10/M
Small children under age 3, significantly change the lifestyle of a household. Parents must focus on the multiple needs of the new addition and plan both financially and emotionally to meet them. Time is at a premium so catalogs become an efficient way to shop. Direct marketers of child oriented products and investment programs will find a receptive audience in these young and focused households with:
educational products: books, videos and publications
home improvement products and services
insurance and financial products and services
youth, general merchandise and fashion catologs