WHITE AND BLUE COLLAR MIX
3,807,552Mail Order Buyers$50/M
2,250,470Multi Buyers+$10/M
1,827,625Credit Card Holders+$10/M
951,88890 Day Mail Order Buyers+$10/M
Traditional urban and rural family units, have some college, mostly high school, with flexible work assignments, moving from to white collar work and sometimes back again. They are likely to own a U.S. made car and eat often at fast food restaurants with family. The men are avid TV sports fans and are heavy readers of special interest magazines. As a group they believe strongly in protecting and insuring their families and homes. They are a receptive and productive audience for:
EXCELLENT PROSPECTS FOR
credit card offers
home equity loans and personal loans
home security systems
household merchandise and clothing catalogs
life and property insurance
magazine subscriptions, music clubs, entertainment