YOUNG WHITE COLLAR WORKERS
17,098,377White Collar Middle Workers$50/M
9,939,287Mail Order Buyers+$10/M
12,430,520Credit Card Holders+$10/M
2,484,82190 Day Mail Order Buyers+$10/M
These young, educated individuals have promising careers and strong purchasing power. They have high interest in developing investment portfolios that will supplement their incomes. This list also includes many families with high, dual incomes. These young investors are solid prospects for:
EXCELLENT PROSPECTS FOR
Credit card offers
Electronics and computers
Financial publication subscriptions
Money market funds, CD's, IRA's, mutual funds, personal lines of credit
Real estate offers and home equity loans
Vacation and travel offers