3,906,291Yuppie Grads$50/M
1,048,38190 Day Mail Order Buyers+$10/M
2,452,218Active Credit Card Holders+$10/M
Yesterday's yuppies. Primarily dual income families who have worked hard and now want the best. They're urban homeowners and apartment dwellers, many are professionals, entrepreneurs and managers in legal and financial professions. These risk takers are purchase image-enhancing products, dine out and frequent the theater often. They aspire to high levels of responsibility in business and community and are interested in enviromental issues. This list will prove productive for many high ticket products, services and causes:
Charitable solicitations
Entertainment and electronics
Health, fitness and beauty products and services
Investment opportunities, banking services and personal loans
Luxury travel and vacation offers
Premium and gold credit cards
Status fashion and consumer goods