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| YUPPIE GRADS | ||||||||||
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| Yesterday's yuppies. Primarily dual income families who have worked hard and now want the best. They're urban homeowners and apartment dwellers, many are professionals, entrepreneurs and managers in legal and financial professions. These risk takers are purchase image-enhancing products, dine out and frequent the theater often. They aspire to high levels of responsibility in business and community and are interested in enviromental issues. This list will prove productive for many high ticket products, services and causes: | EXCELLENT PROSPECTS FOR Charitable solicitations Entertainment and electronics Health, fitness and beauty products and services Investment opportunities, banking services and personal loans Luxury travel and vacation offers Premium and gold credit cards Status fashion and consumer goods | |||||||||