Customer profiling is one of the best ways to test opportunities from within a large database.


How Profile 100 Works:


It is too costly for most mailers to randomly test large lists without first narrowing down the universe to a manageable size. Profile 100 was developed and designed specifically to isolate selected demographic and psychographic characteristics that define your customer’s profile most accurately. This customer profile study measures 100 demographic and psychographic factors against your customer list. We compare your names to our file and determine the number of matches. These factors are then listed along with the percent of your list that exhibits each of the 100 factors. An index is then computed and an after-evaluation is made. You can then determine precisely which factors should be selected to give you the best results. In addition, we can process a customer penetration study and a response analysis of your last mailing.